Terms of Service

Version 1.0 · Effective November 1, 2026

1. Agreement

These Terms of Service ("Terms") are an agreement between you, the business purchasing our services ("Client," "you"), and Vicarious Agency Inc. ("Vicarious," "we," "us"). By checking the box at checkout, purchasing a plan, or using our services, you confirm that you have read, understand and agree to these Terms. If you're agreeing on behalf of a company, you confirm you're authorized to do so.

2. Our services

Depending on your plan, we provide custom branded content for your Facebook and Instagram, publishing of that content, Facebook and Instagram ad campaigns, ad creative, landing pages for your ads, lead delivery and automated confirmation messages, as described on our website at the time you purchase. Our services are limited to those items. We don't build websites, manage other platforms, reply to comments or messages, book appointments, or perform sales on your behalf unless we agree to it in writing.

3. Billing and payment

• Plans are subscriptions billed monthly in advance, starting on the day you purchase and renewing on the same day each month until canceled.
• Payments are processed by our payment provider. You must keep a valid card or other payment method on file, and you authorize us to charge it automatically at the start of each billing period.
• Advertising spend is not included in your plan fee. Ad spend is billed by Meta directly to the payment method on your ad account, and you're responsible for all ad spend from campaigns run on your account.
• Introductory rates are offered at our discretion. We may change pricing for your subscription with at least 30 days' notice.
• If a payment fails, we may pause services, including posting and ads, until payment is received.

4. Cancellation

You can cancel anytime by emailing support (at) vicariousagency.ai or through the billing link we provide. Cancellations must be received at least 7 days before your next billing date. We begin producing your next month's content in advance, so this notice period covers work already underway.

• If you cancel at least 7 days before your next billing date, you won't be charged again. Services continue through the end of the period you've already paid for.
• If you cancel less than 7 days before your next billing date, the next billing period will be charged, and services will continue through the end of that period.
• When service ends, we stop publishing content, pause any campaigns we manage, turn off hosted landing pages and automations, and remove our access to your accounts.

5. No refunds

All payments are final and non-refundable, including for partial months, unused posts, and any period where services were delayed because onboarding wasn't completed. Your fees pay for creative direction, production and setup work that begins as soon as you sign up.

• Acceptance. Once a paid billing period ends, if we haven't received written notice of a concern or a refund request before it ended, the services for that period are deemed delivered, accepted and satisfactory. "Written notice" means an email to support (at) vicariousagency.ai that describes the issue. A concern gives us the chance to fix it; it doesn't make the payment refundable.
• No chargebacks. You agree not to dispute or charge back any payment for services already provided, including periods that have already started. A "dispute" or "chargeback" means any request to your bank or card issuer to reverse or refund a payment. Each payment covers services and resources we commit to your account at the start of the period, including creative direction, custom asset creation, production and team time, much of which is spent up front. If you have a concern, contact us first and we'll work with you to resolve it.
• If you dispute a charge anyway, we may suspend or end services right away, share your acceptance of these Terms and records of the work delivered with the card issuer, and, to the extent allowed by law, recover any dispute fees and amounts owed.

6. Onboarding and your responsibilities

We begin production after your onboarding is complete, which includes:

• completing our intake form;
• uploading your logo and the vehicle and uniform photos described in our photo guide;
• granting us full administrative access to your accounts, as described below; and
• confirming the details of any offers you want us to advertise.

Timelines depend on how quickly you complete these steps. Delays in onboarding don't pause or extend your billing.

Full admin access. You agree to give Vicarious Agency full administrative ("admin") access to everything we need to do our work, including:

• your Facebook Page and Instagram account;
• your Meta Business Portfolio (Business Manager);
• your Meta ad account(s), and your Meta Pixel and data sources; and
• any other connected assets we need to publish content, run ads and deliver leads.

We'll usually request this through one secure link (Leadsie) or directly in Meta Business Suite. You stay the owner of your accounts. You agree to keep our full admin access in place, and your accounts active and in good standing, for as long as your subscription lasts. If access is removed, reduced or never granted, we may pause our services and aren't responsible for the resulting delays, missed posts, paused ads or lost results, and billing continues. When service ends, we'll remove our access.

7. Ai-assisted content

You understand and agree that:

• Our content is created using Ai-assisted technology under human creative direction.
• Images and videos may depict people, team members, vehicles, homes, customers and scenes that are not real photographs or recordings of your business, employees, customers or jobs.
• Ai-generated content may occasionally contain imperfections, such as in text, logos, hands or small details. We review content before publishing, but we don't guarantee it will be error-free.
• Realism and style are subjective. We aim for natural, photorealistic content, but we don't guarantee that every image or video will look lifelike or be indistinguishable from real photography or video.
• Creative decisions, including style, scenes, people, settings and composition, are made at our professional discretion. Not liking the style or realism of content is not grounds for a refund. If you don't like a post, tell us and we'll remove it or adjust future content, or you can cancel as described in Section 4.
• If you notice an error, tell us and we'll correct or remove the content within a reasonable time. That is your sole remedy for content errors.
• You won't present our content as documentation of a specific real job, real customer or real result in a way that could mislead consumers.
• You can ask us to remove any post at any time. Tell us right away if anything we publish is inaccurate or something you don't want shown.
• To the fullest extent allowed by law, we're not responsible for any harm to your business, brand, reputation or online presence resulting from Ai-assisted content, including how customers or others perceive or react to it.

8. Creative control

You hire us for our expertise. You agree that we have full and final creative control over the content and ads we produce, including style, scenes, people, messaging, headlines, captions, graphics, design, layout, and how your offers are presented, as well as ad setup and targeting.

• You decide the facts. We decide the presentation. You tell us your services, prices, offers and business details, and we'll always correct factual errors, like a wrong phone number, price or service.
• We don't make changes based on personal preference, such as adding stars, badges, words or effects, or changing colors, fonts or layouts. Any changes beyond factual corrections or removing a post are at our discretion.
• Please don't edit, pause or change the content, ads, campaigns, budgets or settings we manage without talking to us first. We're not responsible for results affected by changes made by you or anyone else.
• Your feedback is always welcome, and we'll use it where we think it will help your results.

9. Your materials, offers and claims

You confirm that you own or have permission to use the logos, photos, names and other materials you send us, and you give us permission to use them to create and publish content and ads for you. You're responsible for the accuracy of all business information, offers, prices, discounts, financing terms, warranties, licenses, ratings, reviews and other claims you provide or approve, and for honoring any offer we advertise on your behalf.

10. Facebook, Instagram and Meta

Our services run on platforms owned by Meta Platforms, Inc., which we don't control. Meta may, at its own discretion, reject or limit ads, change how content is shown, or restrict, suspend or disable pages, profiles, ad accounts or business accounts. We follow Meta's advertising policies, but we're not responsible for any of these platform decisions, outages, policy changes, or any resulting loss of reach, leads, revenue or data. We'll make reasonable efforts to help resolve platform issues, but we can't guarantee an outcome.

11. No guarantee of results

We don't guarantee any specific number of leads, calls, appointments, sales, followers, likes, views, reach, engagement, revenue or return on ad spend. Results depend on many factors outside our control, including your offer, market, competition, ad budget, reputation and how quickly your team responds to leads. Examples, case studies and numbers shown on our website are for illustration and education only and aren't a promise of your results.

12. Leads and messaging

For plans that include ads, we deliver inquiries submitted through your campaigns and may send automated confirmation messages to those homeowners. We don't guarantee the accuracy of information homeowners submit or that any inquiry will become a customer. You're responsible for contacting, qualifying, scheduling and serving your leads, and for complying with all laws that apply when you call, text or email them.

13. Ownership: what's yours and what's ours

Yours.

• Published posts. A post becomes yours once it is live on your public Facebook Page or Instagram feed and the period it was made in has been paid for. This includes its images, videos and caption. You can keep it on your accounts and use it to promote your business, during and after your subscription.
• Work in progress stays with us until it goes live. Drafts, concepts, scheduled posts, content in your planner or queue, and anything else not yet published remain our property. If service ends, we may cancel scheduled posts and remove unpublished content from your accounts and tools. Work that hasn't gone live isn't transferred to you.
• Leads. The contact details of homeowners we deliver to you are yours to use for your business. We keep copies only as needed to run and report on campaigns and for our records, as described in our Privacy Policy.

Ours: the Vicarious lead generation system. Everything we use to create content and generate leads is our property, and it isn't sold, transferred or licensed to you. That includes:

• landing pages, forms, lead routing, automations, and confirmation texts and emails;
• ads, ad creative and ad copy, campaign structures, targeting and offer frameworks;
• the website addresses (domains and links) our pages run on;
• our messaging, templates, prompts, character references, production files, workflows and methods.

When service ends, we turn off the landing pages, forms and automations we host. We don't hand over, copy or export any part of this system, and you may not copy or recreate it. Leads already delivered to you stay yours.

Portfolio and marketing use. You agree that we may use and showcase any content, ads and other work we create for or on behalf of your business, including your business name, logo and branding as they appear in that work, in our portfolio, website, social media, ads, sales materials and other marketing. This permission:

• applies during your subscription and continues after it ends, with no time limit;
• is worldwide and royalty-free, with no payment or approval needed; and
• can't be withdrawn once the work has been created.

We may use the work as-is or with results and campaign figures. We won't publish your private customer data, lead contact details or the reference photos you send us of your real team members.

14. Disclaimer of warranties

Our services are provided "as is" and "as available." To the fullest extent allowed by law, we disclaim all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose and non-infringement.

15. Limitation of liability

To the fullest extent allowed by law, we're not liable for any indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, leads, data, reputation, goodwill or business opportunities. Our total liability for any claim related to our services is limited to the amount you paid us in the one (1) month before the claim arose.

16. Indemnification

You agree to defend and hold us harmless from claims, damages and costs arising from your materials, your offers and claims, your services to your customers, your contact with leads, or your violation of these Terms or any law.

17. Termination by us

• For any reason. We may end our services at any time, for any reason, at our sole discretion, including if we decide we're not the right fit for your business. We'll give you at least 7 days' notice by email and, when we can, time it to end with your current paid period. If services end before the end of a period you've paid for, we'll refund the unused days.
• Right away. We may suspend or end services immediately, without notice or refund, if payment fails or is disputed, if you violate these Terms or platform policies, if you are abusive toward our team, if you interfere with our ability to perform our services (for example, by removing our access or changing our campaigns without us), or if continuing would put us or our accounts at risk.
• What happens when service ends. We may stop publishing, pause or turn off the campaigns we manage, take down the landing pages and automations we host, cancel scheduled posts and remove unpublished content, withhold work that hasn't been delivered, and remove our access to your accounts. Posts already published to your accounts and paid for remain yours, and our landing pages, forms and lead system stay ours, as described in Section 13.

18. Changes, governing law and contact

• Which Terms apply. The version number and effective date at the top of this page show which Terms are current. When you check out, you agree to the version in effect that day, and we keep a record of it. Previous versions are available on request.
• Changes. We may update these Terms from time to time and will post the new version on this page. For material changes, we'll email active clients at least 14 days before they take effect. Other changes take effect when posted.
• Your responsibility. It's your responsibility to review these Terms from time to time. If you continue your subscription after a change takes effect, you accept the updated Terms. If you don't agree, you can cancel as described in Section 4.

These Terms are governed by the laws of the State of Texas, and any dispute will be handled in the state or federal courts located in Dallas County, Texas. Questions? Email support (at) vicariousagency.ai.